We are pleased to inform our customers, friends and market leaders that nextzett GmbH has acquired the labeling rights of einszett. This makes Einszett a brand of nextzett.
Would not it been simpler, to go on as einszett? Why now? Why nextzett?
We have explained from the beginning that we want to continue, where einszett has stopped. At the time the company was founded, it was simply not possible to take over the brand. Furthermore, it was very important to us to express with our name nextzett, that we not just want to continue einszett, but to take the decisive, next step forward.
Our then new brand, nextzett, has established itself very quickly, the customers have understood our consequent concept and accepted it very well. There will be no return! It is our goal and aspiration to make more than einszett products under the nextzett label.
Nevertheless, we are glad that we have succeeded in acquiring the trademark rights of einszett. We will certainly take some classics from einszett under the well-known brand, with the well-known logo, into our program; Main brand remains however nextzett!
For us it is important that by acquiring the rights, we prevent other market participants from offering products under the brand name, which does not meet the quality standards of einszett / nextzett.
There was one or the other, more or less successful, attempt to market einszett plagiarism, with proven false claims, as the original products of einszett. This harmed us, because former einszett customers became insecure. We will not accept this, because the tradition brand einszett lives on in nextzett!